To realize a good product design project in PDI we follow a clear roadmap:
Context and Objective
We analyse the context in which the product will be used.
We identify the needs and problems of potential users.
We clearly define the objectives of the project.
Market Research
We study similar products on the market.
We analyse competitors’ strengths and weaknesses.
We identify Current and Future Trends in the relevant sector.
Design
We collaborate with multidisciplinary and external teams on our projects to generate creative ideas.
We do not limit ourselves to the search for trivial functional solutions but constantly think in an
Innovative way.
Conceptual Design
We develop sketches and conceptual designs.
We create prototypes based on key concepts.
We interact with possible users and gather feedback to improve solutions.
Product Development
We collaborate with different Suppliers and Manufacturers to always ensure the Feasibility of the Design.
We define all Materials, Production Processes and Technical Specifications.
Branding
We develop the Product Identity and create a dedicated Brand-Icon for its promotion.
Sustainability
We consider the environmental impact of the product in every aspect, from the Materials to the
Processing needed to make and package it.
Updates
After the launch, at defined intervals, we collect feedback from buyers and users
to create Iteration Case Histories.
We keep the product up-to-date by responding to market needs.
